I started baking cupcakes for my three children in 2006, driven only by a love of baking and the passion for a beautiful, fresh, homemade cupcake. My friends started asking me to make cupcakes for their children’s birthdays, then encouraged me to approach a local café who had previously had ‘horrible’ cupcakes. I started supplying the café and gradually, word spread.
While I take enormous care to produce cupcakes that look beautiful and bring joy to both adults and children alike, at the end of the day, it is all about the taste. If they don’t taste fabulous, people simply won’t buy them again. The cupcake trend is so huge now that everyone has jumped on the bandwagon, and there are many cupcakes around that, while looking amazing, fail to deliver in the taste department. Hence my motto ‘…because life’s too short to eat bad cupcakes’